or we keep working with you until you do
We install our door to door systems into your business — the recruiting, the training, the pay structure and the daily process that makes it run without you.
Built by an owner who has never been on a roof.
Applications are reviewed by hand. We take on a small number of companies at a time.
Everything I know came from knocking doors, not from running crews.
I started in door to door. Alarms, then solar, then roofing. I learned how to get a stranger to open up on their own porch, how to handle the seven things they always say, and how to turn a conversation into a signed contract.
Then I built a roofing company on top of that one skill and took it to multiple eight figures. Not by buying leads. Not by outspending anyone on ads. By building a team that generated its own opportunities every single day, in a market with no hail and no storm windfall.
I've never been on a roof. I don't install anything. The business was never the roofing — it was the selling. That's the part most owners never systematise, and it's the part I install.
Every roofing owner who relies on lead vendors runs into the same five things.
The companies that spent a decade living off claims are watching that door close.
Carriers have spent the last few years pulling back on roofs. Wind and hail deductibles are climbing. More policies are moving to actual cash value schedules that depreciate an older roof to a fraction of replacement cost. Claims that would have been approved without argument a few years ago are getting denied, or paid at a number the homeowner won't accept.
For a company built on storm and restoration work, that's the whole engine losing compression. The claim gets denied and the job just evaporates — because nobody on the team knows how to sell a roof to someone who has to pay for it themselves.
That's the skill retail has always required and insurance work never did. It's also the skill that doesn't care what the carriers decide next quarter. A rep who can knock a street with no storm, no claim and no adjuster, and still come back with signed contracts, is the one asset in this business that nothing external can switch off.
We built this in a market with no hail and no storm windfall. Every door was retail, every homeowner paid out of pocket, and it still produced eight figures. That's the system we install.
Not a lead subscription. Not a course. The actual operating system for a knocking team, built into your company.
The ads, the job post, the screening questions and the group interview format we use to put real candidates in front of you. Most owners fail here first — they hire whoever answers rather than running a process that creates choice.
The redline model: you set a floor that protects your margin, and reps keep a share of everything above it. Commission comes out of the sale, not out of your pocket before one exists. Plus the milestone schedule that pays reps fast enough to survive their first month.
What to say at the door, and the seven objections that account for almost everything they'll hear. Reps learn the reads before the words, so they hold up when a homeowner phrases it differently.
How to pick neighbourhoods worth knocking, how many doors a rep needs for an estimate, and the morning roleplay and numbers review that turns a group of new hires into a team that runs itself.
Setting takes about two weeks to learn. Closing takes months. So new reps set appointments and your existing closer runs them — which is why this produces revenue in weeks instead of waiting on someone to become good.
If we install this and you haven't added $100,000 in sold revenue within 90 days, we don't walk away and we don't hand you a refund and call it even. We keep working with you, at no additional fee, until you get there.
A refund would be the easy way out for us. You didn't come here for your money back, you came here for a sales team that produces. So the guarantee is that we stay until it does.
That only works if you hold up your end, so the guarantee has conditions. You have to actually run it:
Exact terms are set out in writing before you start. Nothing here is a surprise on day 91.
Four steps. The first one is a conversation, not a pitch.
Tell us about your company, your market and whether you have someone who can close. If it isn't a fit we'll say so on the call rather than take your money.
We map your margins, work out your redline, and build the comp structure around your actual numbers — not a template.
Recruiting ads go live, the pay structure gets built, and your first reps get trained on the script and the objection handles.
We stay on the calls while the team ramps — tracking doors, appointments and close rate, and fixing whatever is breaking that week.
No. We don't sell you leads and we don't run homeowner ads for you. We build a sales team inside your company that creates its own opportunities. When it's working, you stop buying leads.
They quit for two reasons: nobody taught them what to say when a homeowner pushed back, and the pay didn't get money into their hands fast enough to survive the first month. Both are structural, and both are things we fix directly.
Ideally yes, and it can be you. New reps set appointments, which takes about two weeks to learn. Closing takes months. Pairing new setters with an experienced closer is what makes revenue show up inside 90 days.
That's exactly where it was built. No hail, no storm surge, no insurance windfall — retail roofing sold door to door on ordinary streets. Storm markets are easier, not harder.
It's for you if you're willing to build a retail muscle you probably don't have yet. As carriers tighten, the companies that only know how to sell against a claim are losing jobs the moment one gets denied. Learning to sell a roof to someone paying out of pocket is the hedge. That's a real shift in how your team sells, and we'd rather say that plainly than pretend it's a switch you flip.
We'll give you a specific number on the strategy call based on your market and how many reps you want knocking. It's a real cost and we won't pretend otherwise — but unlike bought leads, it buys you an asset that keeps producing.
Our system is built on retail roofing. The sales process is different enough in insurance work that we'd rather tell you upfront than take your money and underdeliver.
We'll cover it on the call once we know your situation. The short version: if it hasn't produced $100,000 within 90 days, we keep working with you at no additional fee until it does. You are not buying 90 days of our time, you are buying the outcome.
We'll look at your numbers together and tell you honestly whether this fits — before you spend anything.
Apply To Work With Us →A small number of companies at a time, so the calls stay useful.